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Marketing management

Author: Rajan Saxena
Publisher: New Delhi : Tata McGraw-Hill, ©2006.
Edition/Format:   Print book : English : 3rd edView all editions and formats
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Document Type: Book
All Authors / Contributors: Rajan Saxena
ISBN: 007059953X 9780070599536
OCLC Number: 68880428
Description: xxi, 819 pages : illustrations ; 24 cm
Contents: Part I Indian markets: environment, structure, forces and measurement --
Part 2 Assembling marketing mix for Indian markets --
Part 3 Marketing strategy and organization for evolving Indian market.
Responsibility: Rajan Saxena.

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