Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach (Book, 2010) [WorldCat.org]
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Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach

Author: Marcos Fava Neves; Luciano Thomé e Castro; Matheus Alberto Cônsoli
Publisher: New York : Routledge, 2010.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This book consolidates over ten years of academic research and consulting activities developed by the authors. The core themes include methods (step frameworks and analytic tools) in marketing and strategy addressed to support managerial planning, analysis, and decision making in these areas.
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Marcos Fava Neves; Luciano Thomé e Castro; Matheus Alberto Cônsoli
ISBN: 9780415873758 0415873754 9780415873772 0415873770 9780203859865 0203859863
OCLC Number: 428895776
Description: viii, 127 pages : illustrations ; 23 cm
Contents: How to describe the company as an integrated network --
How to make a strategic marketing plan using a collaborative network approach --
How to build competitive advantage through a marketing channel plan --
How to analyze channel value capture --
How to build and review marketing and network contracts --
How to build competitive advantage through sales force planning --
How to strategically build joint ventures --
A method for building competitive advantage via marketing channels incentives --
Identifying key success factors to develop market-driven strategies.
Responsibility: Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli.

Abstract:

Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh  Read more...

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