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Marketing metrics in action : creating a performance-driven marketing organization

Author: Laura Patterson; Koen Pauwels
Publisher: Chicago, IL : Racom Books/Racom Communications, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Patterson, Laura.
Marketing metrics in action.
Chicago, IL : Racom Books/Racom Communications, ©2009
(OCoLC)891469706
Document Type: Book
All Authors / Contributors: Laura Patterson; Koen Pauwels
ISBN: 9781933199153 1933199156
OCLC Number: 261177017
Description: 161 pages : illustrations ; 23 cm
Responsibility: Laura Patterson ; foreword by Koen Pauwels.
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