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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/503022428 Title: Marketing metrics : the definitive guide to measuring marketing performance Author: Paul Farris Publisher: Upper Saddle River, N.J. : Wharton School Pub., ©2010. ISBN/ISSN: 9780137058297 0137058292 9780137053094 0137053096 0137053134 9780137053131 OCLC:503022428

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Marketing metrics : the definitive guide to measuring marketing performance

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Marketing metrics : the definitive guide to measuring marketing performance

Author:	Paul Farris
Publisher:	Upper Saddle River, N.J. : Wharton School Pub., ©2010.
Edition/Format:	eBook : Numeric data : English : 2nd edView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Marketing research. Marketing -- Mathematical models.
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Material Type:	Numeric data, Internet resource
Document Type:	Internet Resource, Computer File
All Authors / Contributors:	Paul Farris Find more information about:
ISBN:	9780137058297 0137058292 9780137053094 0137053096 0137053134 9780137053131
OCLC Number:	503022428
Notes:	Revised edition of: Marketing metrics : 50+ metrics every executive should master. 2006.
Description:	1 online resource (xv, 416 pages) : illustrations
Contents:	Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics.
Responsibility:	Paul W. Farris [and others].

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