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Material Type: | Numeric data, Internet resource |
---|---|
Document Type: | Internet Resource, Computer File |
All Authors / Contributors: |
Paul Farris |
ISBN: | 9780137058297 0137058292 9780137053094 0137053096 0137053134 9780137053131 |
OCLC Number: | 503022428 |
Notes: | Revised edition of: Marketing metrics : 50+ metrics every executive should master. 2006. |
Description: | 1 online resource (xv, 416 pages) : illustrations |
Contents: | Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics. |
Responsibility: | Paul W. Farris [and others]. |
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