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Marketing metrics : the definitive guide to measuring marketing performance

Author: Neil T Bendle; Paul W Farris; Phillip E Pfeifer; David J Reibstein
Publisher: Noida : Pearson : published by Dorling Kindersley (India), ©2011
Edition/Format:   Print book : English : 2nd edView all editions and formats
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Document Type: Book
All Authors / Contributors: Neil T Bendle; Paul W Farris; Phillip E Pfeifer; David J Reibstein
ISBN: 9788131761151 8131761150
OCLC Number: 1117237941
Notes: "Always learning."--Cover.
Reprint; originally published: Upper Saddle River, NJ : Pearson Education, 2010.
Credits: 1st ed. published as: Marketing metrics : 50+ metrics every executive should master (Upper Saddle River, N.J. : Wharton School, 2006).
Description: xv, 414 p. : ill., charts, tables ; 24 cm.
Other Titles: Marketing metrics : 50+ metrics every executive should master.
Responsibility: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein.

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