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Marketing metrics : the definitive guide to measuring marketing performance

Author: Paul Farris; Pearson Education.; et al
Publisher: Upper Saddle River, N.J. : Pearson Education, 2014.
Edition/Format:   Print book : English : 2nd ed., 8th printingView all editions and formats
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Document Type: Book
All Authors / Contributors: Paul Farris; Pearson Education.; et al
ISBN: 0137058292 9780137058297
OCLC Number: 932190216
Notes: Na s. red.: "Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006."
Description: XV, [1], 414 s. : il. ; 24 cm
Responsibility: Paul W. Farris ... [et al.].

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