skip to content
Marketing metrics : the manager's guide to measuring marketing performance Preview this item
ClosePreview this item
Checking...

Marketing metrics : the manager's guide to measuring marketing performance

Author: Neil T Bendle; Paul W Farris; Phillip Edward Pfeifer; David J Reibstein
Publisher: Upper Saddle River, New Jersey : Pearson Education, Inc., [2016] ©2016
Edition/Format:   eBook : Document : English : Third editionView all editions and formats
Summary:
Now updated with new techniques and even more practical insights, this is the definitive guide to today's most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, Third Edition now contains: -  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Statistics
Additional Physical Format: Print version:
(OCoLC)921927520
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Neil T Bendle; Paul W Farris; Phillip Edward Pfeifer; David J Reibstein
ISBN: 9780134086125 0134086120
OCLC Number: 1005342246
Description: 1 online resource
Other Titles: Manager's guide to measuring marketing performance
Responsibility: Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein.

Abstract:

Now updated with new techniques and even more practical insights, this is the definitive guide to today's most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, Third Edition now contains: - Important new coverage of intangible assets- A rigorous and practical discussion of quantifying the value of information- More detail on measuring brand equity- A complete separate chap.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1005342246> # Marketing metrics : the manager's guide to measuring marketing performance
    a schema:CreativeWork, schema:Book, schema:MediaObject ;
    library:oclcnum "1005342246" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nju> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/9415327476#Topic/performance_measurement> ; # Performance--Measurement
    schema:about <http://experiment.worldcat.org/entity/work/data/9415327476#Topic/marketing_mathematical_models> ; # Marketing--Mathematical models
    schema:about <http://experiment.worldcat.org/entity/work/data/9415327476#Topic/marketing_research_statistical_methods> ; # Marketing research--Statistical methods
    schema:about <http://dewey.info/class/658.83/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/9415327476#Topic/business_&_economics_organizational_behavior> ; # BUSINESS & ECONOMICS--Organizational Behavior
    schema:about <http://experiment.worldcat.org/entity/work/data/9415327476#Topic/business_&_economics_industrial_management> ; # BUSINESS & ECONOMICS--Industrial Management
    schema:about <http://experiment.worldcat.org/entity/work/data/9415327476#Topic/business_&_economics_management> ; # BUSINESS & ECONOMICS--Management
    schema:about <http://experiment.worldcat.org/entity/work/data/9415327476#Topic/marketing> ; # Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/9415327476#Topic/business_&_economics_management_science> ; # BUSINESS & ECONOMICS--Management Science
    schema:alternateName "Manager's guide to measuring marketing performance" ;
    schema:author <http://experiment.worldcat.org/entity/work/data/9415327476#Person/pfeifer_phillip_edward_1951> ; # Phillip Edward Pfeifer
    schema:author <http://experiment.worldcat.org/entity/work/data/9415327476#Person/reibstein_david_j> ; # David J. Reibstein
    schema:author <http://experiment.worldcat.org/entity/work/data/9415327476#Person/bendle_neil_t> ; # Neil T. Bendle
    schema:author <http://experiment.worldcat.org/entity/work/data/9415327476#Person/farris_paul_w> ; # Paul W. Farris
    schema:bookEdition "Third edition." ;
    schema:bookFormat schema:EBook ;
    schema:datePublished "2016" ;
    schema:description "Now updated with new techniques and even more practical insights, this is the definitive guide to today's most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, Third Edition now contains: - Important new coverage of intangible assets- A rigorous and practical discussion of quantifying the value of information- More detail on measuring brand equity- A complete separate chap."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/9415327476> ;
    schema:genre "Electronic books"@en ;
    schema:genre "Statistics"@en ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/921927520> ;
    schema:name "Marketing metrics : the manager's guide to measuring marketing performance"@en ;
    schema:productID "1005342246" ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1601803> ;
    schema:url <http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=5133244> ;
    schema:workExample <http://worldcat.org/isbn/9780134086125> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1005342246> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/9415327476#Person/bendle_neil_t> # Neil T. Bendle
    a schema:Person ;
    schema:familyName "Bendle" ;
    schema:givenName "Neil T." ;
    schema:name "Neil T. Bendle" ;
    .

<http://experiment.worldcat.org/entity/work/data/9415327476#Person/farris_paul_w> # Paul W. Farris
    a schema:Person ;
    schema:familyName "Farris" ;
    schema:givenName "Paul W." ;
    schema:name "Paul W. Farris" ;
    .

<http://experiment.worldcat.org/entity/work/data/9415327476#Person/pfeifer_phillip_edward_1951> # Phillip Edward Pfeifer
    a schema:Person ;
    schema:birthDate "1951" ;
    schema:familyName "Pfeifer" ;
    schema:givenName "Phillip Edward" ;
    schema:name "Phillip Edward Pfeifer" ;
    .

<http://experiment.worldcat.org/entity/work/data/9415327476#Person/reibstein_david_j> # David J. Reibstein
    a schema:Person ;
    schema:familyName "Reibstein" ;
    schema:givenName "David J." ;
    schema:name "David J. Reibstein" ;
    .

<http://experiment.worldcat.org/entity/work/data/9415327476#Topic/business_&_economics_industrial_management> # BUSINESS & ECONOMICS--Industrial Management
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Industrial Management"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/9415327476#Topic/business_&_economics_management> # BUSINESS & ECONOMICS--Management
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Management"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/9415327476#Topic/business_&_economics_management_science> # BUSINESS & ECONOMICS--Management Science
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Management Science"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/9415327476#Topic/business_&_economics_organizational_behavior> # BUSINESS & ECONOMICS--Organizational Behavior
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Organizational Behavior"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/9415327476#Topic/marketing_mathematical_models> # Marketing--Mathematical models
    a schema:Intangible ;
    schema:name "Marketing--Mathematical models"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/9415327476#Topic/marketing_research_statistical_methods> # Marketing research--Statistical methods
    a schema:Intangible ;
    schema:name "Marketing research--Statistical methods"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/9415327476#Topic/performance_measurement> # Performance--Measurement
    a schema:Intangible ;
    schema:name "Performance--Measurement"@en ;
    .

<http://worldcat.org/isbn/9780134086125>
    a schema:ProductModel ;
    schema:isbn "0134086120" ;
    schema:isbn "9780134086125" ;
    .

<http://www.worldcat.org/oclc/921927520>
    a schema:CreativeWork ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/1005342246> ; # Marketing metrics : the manager's guide to measuring marketing performance
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.