Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches (Book, 2015) [WorldCat.org]
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Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches

Author: Paula Watson-Lakamp
Publisher: Santa Barbara, California ; Denver, Colorado1 : Libraries Unlimited, An Imprint of ABC-CLIO, LLC, [2015]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
One thing all libraries have in common is their mission to bring information to the masses. To be relevant in this new technological age, you must ramp up your marketing by thinking like a business. You need to identify your patrons and what keeps them coming back, as well as discovering ways to get more of them. Watson-Lakamp shows you how to set up a marketing plan-- without panicking. And maybe even while having  Read more...
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Details

Document Type: Book
All Authors / Contributors: Paula Watson-Lakamp
ISBN: 9781610698931 1610698932
OCLC Number: 895731346
Description: xii, 120 pages ; 26 cm
Contents: Getting your library in order --
Everyone is in marketing --
Promoting events and programs --
New twists on traditional techniques --
Get social with your library --
Social media best practices --
Other new technologies : video, QR codes and more --
Advocacy and fundraising --
Toolbox tidbits --
Final thoughts.
Responsibility: Paula Watson-Lakamp.

Abstract:

Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy-from traditional  Read more...

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"Watson-Lakamp speaks directly to the reader in an accessible voice that will encourage even the most reluctant to climb aboard the marketing bandwagon, while never losing sight of the fact that Read more...

 
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