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Marketing performance : how marketers drive profitable growth

Author: Thomas Bauer; Tjark Freundt; Jonathan Gordon; Jesko Perrey; Dennis Spillecke
Publisher: West Sussex : Wiley, 2016
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
A hands-on guide to better marketing for top managers, this book delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business
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Document Type: Book
All Authors / Contributors: Thomas Bauer; Tjark Freundt; Jonathan Gordon; Jesko Perrey; Dennis Spillecke
ISBN: 9781119278337 1119278333
OCLC Number: 1009354845
Description: xi, 185 sider : illustrations

Abstract:

A hands-on guide to better marketing for top managers, this book delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business

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