skip to content
The Marketing plan handbook Preview this item
ClosePreview this item
Checking...

The Marketing plan handbook

Author: Alexander Chernev
Publisher: United States : Cerebellum Press, [2018] ©2018
Edition/Format:   Print book : Fifth edition
Summary:
"The Marketing Plan Handbook (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Alexander Chernev
ISBN: 9781936572557 1936572559 1936572567 9781936572564
OCLC Number: 1019551137
Description: vii, 139 pages : color illustrations ; 24 cm
Contents: Part 1. The marketing plan. The marketing plan as a business document --
The framework for marketing planning --
Writing a marketing plan --
Part 2. Sample marketing plans. Sample marketing plan: Align technology (A) --
Sample marketing plan: Align technology (B) --
Sample marketing plan: DeWalt Industrial Tool Company --
Part 3. Marketing plan toolbox. Appendix A. Marketing plan template --
Appendix B. Writing a positioning statement --
Appendix C. Developing a communication plan --
Appendix D. Developing meaningful exhibits --
Appendix E. Performance metrics and analyses --
Appendix F. Relevant frameworks --
Appendix G. Essential marketing concepts.
Responsibility: Alexander Chernev.

Abstract:

"The Marketing Plan Handbook (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your actions and helps avoid costly missteps." -- Amazon.com.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1019551137> # The Marketing plan handbook
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "1019551137" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/xxu> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/774496805#Topic/marketing_planning> ; # Marketing--Planning
   schema:author <http://experiment.worldcat.org/entity/work/data/774496805#Person/chernev_alexander> ; # Alexander Chernev
   schema:bookEdition "Fifth edition." ;
   schema:bookFormat bgn:PrintBook ;
   schema:datePublished "2018" ;
   schema:description ""The Marketing Plan Handbook (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your actions and helps avoid costly missteps." -- Amazon.com." ;
   schema:description "Part 1. The marketing plan. The marketing plan as a business document -- The framework for marketing planning -- Writing a marketing plan -- Part 2. Sample marketing plans. Sample marketing plan: Align technology (A) -- Sample marketing plan: Align technology (B) -- Sample marketing plan: DeWalt Industrial Tool Company -- Part 3. Marketing plan toolbox. Appendix A. Marketing plan template -- Appendix B. Writing a positioning statement -- Appendix C. Developing a communication plan -- Appendix D. Developing meaningful exhibits -- Appendix E. Performance metrics and analyses -- Appendix F. Relevant frameworks -- Appendix G. Essential marketing concepts." ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/774496805> ;
   schema:name "The Marketing plan handbook" ;
   schema:productID "1019551137" ;
   schema:workExample <http://worldcat.org/isbn/9781936572557> ;
   schema:workExample <http://worldcat.org/isbn/9781936572564> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/1019551137> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/774496805#Person/chernev_alexander> # Alexander Chernev
    a schema:Person ;
   schema:familyName "Chernev" ;
   schema:givenName "Alexander" ;
   schema:name "Alexander Chernev" ;
    .

<http://experiment.worldcat.org/entity/work/data/774496805#Topic/marketing_planning> # Marketing--Planning
    a schema:Intangible ;
   schema:name "Marketing--Planning" ;
    .

<http://worldcat.org/isbn/9781936572557>
    a schema:ProductModel ;
   schema:isbn "1936572559" ;
   schema:isbn "9781936572557" ;
    .

<http://worldcat.org/isbn/9781936572564>
    a schema:ProductModel ;
   schema:isbn "1936572567" ;
   schema:isbn "9781936572564" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.