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Marketing public health : strategies to promote social change

Author: Michael Siegel; Lynne Doner
Publisher: Sudbury, Mass. : Jones and Bartlett Publishers, ©2007.
Edition/Format:   Print book : English : 2. edView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael Siegel; Lynne Doner
ISBN: 9780763738914 0763738913
OCLC Number: 938048957
Description: 608 s. : illustrations
Contents: Emerging threats to the public's health: the need for social change --
Marketing social change-a challenge for the public health practitioner --
Marketing social change-an opportunity for the public health practitioner --
Emerging threats to the survival of public health --
Marketing public health-a challenge for the public health practitioner --
Marketing public health: an opportunity for the public health practitioner --
Urunana: radio health communication: a case study from Rwanda --
Marketing public health as an institution: a case study --
Applying marketing principles to public health --
The planning process --
Formative research --
Framing and delivering the message: crafting communication strategies --
Translating strategy into tactics --
Working with partners, allies, coalitions, and intermediaries --
Promotional materials and activities --
Monitoring and refining implementation: process evaluation tools --
Outcome evaluation issues and designs --
Overview of common theories and marketing research methods.
Responsibility: Michael Siegel, Lynne Doner.
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