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Marketing research : concepts, practices, and cases

Author: Sunanda Easwaran; Sharmila J Singh
Publisher: Oxford ; New York : Oxford University Press, 2006.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines both the quantitative and qualitative aspects of marketing research, and  Read more...

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Genre/Form: Case studies
Additional Physical Format: Print version:
Easwaran, Sunanda.
Marketing research.
Oxford ; New York : Oxford University Press, 2006
(DLC) 2007274094
(OCoLC)124036365
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Sunanda Easwaran; Sharmila J Singh
OCLC Number: 712595077
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL
Description: 1 online resource (x, 605 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Responsibility: Sunanda Easwaran, Sharmila J. Singh.

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