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Marketing research : concepts, practices, and cases

Author: Sunanda Easwaran; Sharmila J Singh
Publisher: New Delhi Oxford Univ. Press 2010
Edition/Format:   Print book : English : 7. imprView all editions and formats
Summary:

Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines both the quantitative and qualitative aspects of marketing research, and  Read more...

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Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Sunanda Easwaran; Sharmila J Singh
ISBN: 0195676963 9780195676969
OCLC Number: 846117726
Notes: Literaturangaben und Index
Description: x, 605 Seiten Diagramme 24 cm
Responsibility: Sunanda Easwaran; Sharmila J. Singh

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