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Marketing schools, marketing cities : who wins and who loses when schools become urban amenities

Author: Maia Bloomfield Cucchiara
Publisher: Chicago : The University of Chicago Press, [2013]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Discuss real estate with any young family and the subject of schools is certain to come up - in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighbourhood's vitality, and city planners have ever more explicitly promoted 'good schools' as a means of attracting more affluent families to urban areas, a  Read more...
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Document Type: Book
All Authors / Contributors: Maia Bloomfield Cucchiara
ISBN: 9780226016658 022601665X 9780226016825 022601682X
OCLC Number: 809911005
Description: xiv, 281 pages : illustrations ; 24 cm
Contents: A strategic opportunity --
From "Philadelphia" to the "Next Great City": revitalization in a postindustrial city --
Institutions of last resort: crisis, markets, and stratification in Philadelphia's schools --
Revitalizing schools: the Center City Schools Initiative --
"This is not an inner-city school!": marketing Grant Elementary --
"This school can be way better!": transforming Grant Elementary --
The "Segregated Schools Initiative?": lasting consequences of a short-lived project --
Citizens, customers, and city schools.
Responsibility: Maia Bloomfield Cucchiara.

Abstract:

Discuss real estate with any young family and the subject of schools is certain to come up - in fact, it will likely be a crucial factor in determining where that family lives. In this title, the  Read more...

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"Maia Bloomfield Cucchiara provides a very clear and compelling example of the involvement of private people and business in public education and of the ways in which market strategies have been at Read more...

 
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