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The Marketing Series 4: The Marketing Mix - Product

Author: Infobase,; TV Choice Ltd. (Firm)
Publisher: [Place of publication not identified] : TV Choice Ltd. (Firm), New York, N.Y. : Distributed by Infobase, [2013] ©2013 2016.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
Discussing value analysis and the product life cycle, this program considers how a business can extend the life of a product. It also discusses cash cows.
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Genre/Form: Internet videos
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Infobase,; TV Choice Ltd. (Firm)
OCLC Number: 1021061110
Language Note: Closed-captioned.
Notes: Originally released by TV Choice Ltd. (Firm), 2013.
Streaming video file encoded with permission for digital streaming by Infobase on December 23, 2016.
Title from distributor's description
Target Audience: 9 - 12, Academic/AP
Description: 1 online resource (1 video file (30 min., 39 sec.)) : sound, color
Contents: All About the Marketing Mix: Product (9:43); Extension Strategies and Branding (5:31); The Marketing Mix Product Case Studies: Value Analysis & USP (7:26); The Marketing Mix Product Case Studies: Cash Cows, Stars & Dogs (7:55);
Other Titles: Marketing Series 4: The Marketing Mix - Product
Responsibility: TV Choice Ltd. (Firm).
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Abstract:

Discussing value analysis and the product life cycle, this program considers how a business can extend the life of a product. It also discusses cash cows.

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