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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/444639822 Title: Marketing social change : changing behavior to promote health, social development, and the environment Author: Alan R Andreasen Publisher: San Francisco : Jossey-Bass, 1995. ISBN/ISSN: 0787901377 9780787901370 OCLC:444639822

  
  

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Marketing social change : changing behavior to promote health, social development, and the environment

Author:	Alan R Andreasen
Publisher:	San Francisco : Jossey-Bass, 1995.
Series:	Jossey-Bass nonprofit sector series.; Jossey-Bass public administration series.
Edition/Format:	Print book : English : 1st edView all editions and formats
Summary:	Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer.  Read more...
Subjects	Kvaliteta življenja -- Marketing. Marketing. življenjski stil -- obnašanje -- vsakdanje življenje -- družbene vrednote -- množični mediji -- komuniciranje -- družbena vloga -- vplivi -- javnost
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