Marketing social change : changing behavior to promote health, social development, and the environment (Book, 1995) [WorldCat.org]
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Marketing social change : changing behavior to promote health, social development, and the environment
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Marketing social change : changing behavior to promote health, social development, and the environment

Author: Alan R Andreasen
Publisher: San Francisco : Jossey-Bass, 1995.
Series: Jossey-Bass nonprofit sector series.; Jossey-Bass public administration series.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:

Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that  Read more...

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Document Type: Book
All Authors / Contributors: Alan R Andreasen
ISBN: 0787901377 9780787901370
OCLC Number: 444639822
Description: XIX, 348 str. : graf. prikazi, tabele ; 24 cm.
Contents: Introduction: Social Marketing: A Powerful Approach to Social Change; PREPARING FOR SOCIAL MARKETING; Putting the Customer First: The Essential Social Marketing Insight; The Social Marketing Strategic Management Process; Listening to Customers: Research for Social Marketing; Understanding How Customer Behavior Changes; DOING SOCIAL MARKETING; Targeting Your Customer Through Market Segmentation Strategies; Bringing the Customer to the Door: Creating Active Contemplation of New Behaviors; Making the New Behavior Attractive and Low Cost: Benefit and Cost Strategies; Bringing Social Influence to Bear and Enhancing Self-Control; Inducing Action and Ensuring Maintenance; Creating Strategic Partnerships: Marketing to Other Publics; Conclusion: Central Principles of the New Social Marketing Paradigm.
Series Title: Jossey-Bass nonprofit sector series.; Jossey-Bass public administration series.
Responsibility: Alan R. Andreasen.

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