• Cite/Export
  Cite/Export

  Copy a citation

  APA (6th ed.)

  

  Chicago (Author-Date, 15th ed.)

  

  Harvard (18th ed.)

  

  MLA (7th ed.)

  

  Turabian (6th ed.)

  

  Export a citation

  Export to RefWorks   Export to EndNote / Reference Manager   Export to EasyBib
  Export to EndNote / Reference Manager(non-Latin)   Cancel

  Note: Citations are based on reference standards. However, formatting rules can vary widely between applications and fields of interest or study. The specific requirements or preferences of your reviewing publisher, classroom teacher, institution or organization should be applied.
• Print
• E-mail
  E-mail

  All fields are required.

  The E-mail Address(es) field is required. Please enter recipient e-mail address(es).

  The E-mail Address(es) you entered is(are) not in a valid format. Please re-enter recipient e-mail address(es).

  You may send this item to up to five recipients.

  Enter recipient e-mail address(es): Separate up to five addresses with commas (,)

  The name field is required. Please enter your name.

  Enter your name: The subject field is required. Please enter the subject. Subject:

  The E-mail message field is required. Please enter the message.

  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/444639822 Title: Marketing social change : changing behavior to promote health, social development, and the environment Author: Alan R Andreasen Publisher: San Francisco : Jossey-Bass, 1995. ISBN/ISSN: 0787901377 9780787901370 OCLC:444639822

  
  

  Please verify that you are not a robot.

  Cancel
• Share
• Permalink
  Permalink

  Copy this URL to link to this page:

• Write a review
• Rate this item:
• • 1
  • 2
  • 3
  • 4
  • 5

Marketing social change : changing behavior to promote health, social development, and the environment

Author:	Alan R Andreasen
Publisher:	San Francisco : Jossey-Bass, 1995.
Series:	Jossey-Bass nonprofit sector series.; Jossey-Bass public administration series.
Edition/Format:	Print book : English : 1st edView all editions and formats
Summary:	Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer.  Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Kvaliteta življenja -- Marketing. Marketing. življenjski stil -- obnašanje -- vsakdanje življenje -- družbene vrednote -- množični mediji -- komuniciranje -- družbena vloga -- vplivi -- javnost
More like this	Similar Items