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Marketing : strategic foundations

Author: Paul S Busch; Michael J Houston
Publisher: Homewood, Ill. : R.D. Irwin, 1985.
Series: Irwin series in marketing.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Paul S Busch; Michael J Houston
ISBN: 0256028435 9780256028430
OCLC Number: 12583642
Description: xxii, 881, 22 pages, 8 unnumbered pages of plates : illustrations (some color) ; 24 cm.
Series Title: Irwin series in marketing.
Responsibility: Paul S. Busch, Michael J. Houston.

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