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Marketing Strategies And Distribution Channels For Foreign Companies In Japan

Author: Erich Batzer; Helmut Laumer
Publisher: [Place of publication not identified] : Taylor & Francis (CAM) : Routledge, 2019.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Erich Batzer; Helmut Laumer
ISBN: 9780429694134 042969413X
OCLC Number: 1107041836
Description: 1 online resource
Contents: Background, Objectives and Methodology of the Study -- Extent of Trade by German Firms with Japan and the General Environment -- Value and Sectoral Breakdown of German Exports to Japan -- The Role of German Products in Supplying the Japanese Market -- German Firms Trading with Japan -- Are Non-tariff Trade Barriers the Reason for the Low Market Share of Foreign Manufactured Goods? -- Firms' Views on Access to the Japanese Market -- The Japanese Distribution System and Its Significance for Access to the Market by Foreign Goods -- Overview of the Distribution System and Current Development Trends -- Distribution Channels and Costs for Imported Goods -- Specific Structural Characteristics of the Japanese Distribution System and Trade Practices as Barriers to Imports -- Distribution Channels and Marketing in Selected Product Areas, with Special Reference to the Methods Used by German Firms -- Capital Goods and Industrial Supplies -- Consumer Durables -- Consumer Goods -- Food and Semi-luxuries -- Corporate Strategies and Corporate Action to Open Up the Japanese Market and Achieve Greater Market Penetration -- Changes in Economic Policy to Improve the Business Environment: Recommendations to the Federal Government Concerning Matters to Be Raised with the Japanese Government -- Appendix
Other Titles: Deutsche Unternehmen in Japangeschäft.
Responsibility: Erich Batzer and Helmut Laumer.

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