Le Marketing stratégique : fondements, méthodes et applications (Book, 1986) [WorldCat.org]
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Le Marketing stratégique : fondements, méthodes et applications

Author: Jean-Jacques Lambin
Publisher: Paris ; Auckland ; Bogota : McGraw-Hill, 1986
Edition/Format:   Print book : FrenchView all editions and formats
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Document Type: Book
All Authors / Contributors: Jean-Jacques Lambin
ISBN: 2704211280 9782704211289
OCLC Number: 461996116
Notes: Bibliogr. p. 319-329.
Description: 329 p. : illustrations, couv. illustrations ; 25 cm
Responsibility: Jean-Jacques Lambin ...
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