Marketing strategy & competitive positioning (Book, 2012) [WorldCat.org]
skip to content
Marketing strategy & competitive positioning Preview this item
ClosePreview this item
Checking...

Marketing strategy & competitive positioning

Author: Graham J Hooley; Nigel Piercy; Brigitte Nicoulaud
Publisher: Harlow, England ; New York : Pearson Financial Times/Prentice Hall, 2012.
Edition/Format:   Print book : English : 5th edView all editions and formats
Summary:
Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Graham J Hooley; Nigel Piercy; Brigitte Nicoulaud
ISBN: 9780273740933 0273740938 0273740946 9780273740940
OCLC Number: 725828771
Description: xv, 578 pages : color illustrations ; 27 cm
Contents: Marketing strategy --
Market-led strategic management --
Strategic marketing planning --
Competitive market analysis --
The changing market environment --
Customer analysis --
Competitor analysis --
Understanding the organisational resource base --
Forecasting future demand and market requirements --
Identifying current and future competitive positions --
Segmentation and positioning principles --
Segmentation and positioning research --
Selecting market targets --
Competitive positioning strategies --
Creating sustainable competitive advantage --
Competing through the new marketing mix --
Competing through innovation --
Competing through superior service and customer relationships --
Implementing the strategy --
Strategic customer management --
Strategic alliances and networks --
Strategy implementation and internal marketing --
Corporate social responsibility --
Conclusions --
Twenty-first century marketing.
Other Titles: Marketing strategy and competitive positioning
Responsibility: Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud.

Abstract:

Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(4)

User lists with this item (2)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.