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Marketing strategy

Author: O C Ferrell; Michael D Hartline
Publisher: South-Western College Publishing, 2008.
Edition/Format:   Print book : English : 4th edView all editions and formats
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: O C Ferrell; Michael D Hartline
ISBN: 032454426X 9780324544268
OCLC Number: 1086254580
Notes: Previous ed.: 2005.
Responsibility: O.C. Ferrell, Michael D. Hartline.

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