skip to content
Covid-19 virus
COVID-19 Resources

Reliable information about the coronavirus (COVID-19) is available from the World Health Organization (current situation, international travel). Numerous and frequently-updated resource results are available from this WorldCat.org search. OCLC’s WebJunction has pulled together information and resources to assist library staff as they consider how to handle coronavirus issues in their communities.

Image provided by: CDC/ Alissa Eckert, MS; Dan Higgins, MAM
Marketing successes, historical to present day : what we can learn Preview this item
ClosePreview this item
Checking...

Marketing successes, historical to present day : what we can learn

Author: Robert F Hartley
Publisher: New York : J. Wiley, ©1985.
Edition/Format:   Print book : EnglishView all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Robert F Hartley
ISBN: 0471842214 9780471842217
OCLC Number: 11045176
Description: vi, 242 pages : illustrations ; 23 cm
Contents: What role for history? --
Part One : The Early Decades of This Century : Strategies Geared to Great Growth : J.C. Penney Co. : running with the chain concept --
Coca-Cola : initiating mass marketing --
The Battle for cigarette supremacy, 1920s and 1930s --
Part Two : The Depression Years : Strategies Honed in Hard Economic Times : King Kullen an the emergence of the supermarket --
Lever's massive attack on Crisco with Spry, 1936 --
Part Three : Post-World War II : Marketing Strategies Shaped to a Booming Economy in a Highly Competitive Environment : Pepsi-Cola in the 1950s : a competitive resurgence --
Lestoil : battling the giants to gain market entry --
Korvette : inaugurating the discount revolution. Part Four : The Decades of the 1960s and 1970s : the Maturing of Marketing : Miller Beer : transfering marketing muscle to the brewing industry --
L'eggs : innovation in hosiery marketing --
McDonald's : success with such a simple product --
K mart : the discount revolution matures --
Perdue Chickens : differentiating a commodity --
Part Five : New Directions For Marketing Strategies : Hyatt Legal Services : new adaptations of marketing --
International Management Group : marketing of athletes --
Apple Computer : blending technology and marketing --
Nike : bearding foreign competition --
Conclusion : what can be learned.
Responsibility: Robert F. Hartley.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


\n\n

Primary Entity<\/h3>\n
<http:\/\/www.worldcat.org\/oclc\/11045176<\/a>> # Marketing successes, historical to present day : what we can learn<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Book<\/a>, schema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0\nlibrary:oclcnum<\/a> \"11045176<\/span>\" ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/nyu<\/a>> ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/dbpedia.org\/resource\/New_York_City<\/a>> ; # New York<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/180978695#Topic\/fallstudiensammlung<\/a>> ; # Fallstudiensammlung<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/1010167<\/a>> ; # Marketing<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/180978695#Topic\/marketing<\/a>> ; # Marketing<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/180978695#Topic\/marketing_etats_unis_cas_etudes_de<\/a>> ; # Marketing--\u00C9tats-Unis--Cas, \u00C9tudes de<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/180978695#Thing\/marketing_case_studies<\/a>> ; # Marketing - Case studies<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/dewey.info\/class\/658.800722\/e19\/<\/a>> ;\u00A0\u00A0\u00A0\nschema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0\nschema:copyrightYear<\/a> \"1985<\/span>\" ;\u00A0\u00A0\u00A0\nschema:creator<\/a> <http:\/\/viaf.org\/viaf\/275364271<\/a>> ; # Robert F. Hartley<\/span>\n\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"1985<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Part Four : The Decades of the 1960s and 1970s : the Maturing of Marketing : Miller Beer : transfering marketing muscle to the brewing industry -- L\'eggs : innovation in hosiery marketing -- McDonald\'s : success with such a simple product -- K mart : the discount revolution matures -- Perdue Chickens : differentiating a commodity -- Part Five : New Directions For Marketing Strategies : Hyatt Legal Services : new adaptations of marketing -- International Management Group : marketing of athletes -- Apple Computer : blending technology and marketing -- Nike : bearding foreign competition -- Conclusion : what can be learned.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"What role for history? -- Part One : The Early Decades of This Century : Strategies Geared to Great Growth : J.C. Penney Co. : running with the chain concept -- Coca-Cola : initiating mass marketing -- The Battle for cigarette supremacy, 1920s and 1930s -- Part Two : The Depression Years : Strategies Honed in Hard Economic Times : King Kullen an the emergence of the supermarket -- Lever\'s massive attack on Crisco with Spry, 1936 -- Part Three : Post-World War II : Marketing Strategies Shaped to a Booming Economy in a Highly Competitive Environment : Pepsi-Cola in the 1950s : a competitive resurgence -- Lestoil : battling the giants to gain market entry -- Korvette : inaugurating the discount revolution.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/180978695<\/a>> ;\u00A0\u00A0\u00A0\nschema:genre<\/a> \"Case studies<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"en<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Marketing successes, historical to present day : what we can learn<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:productID<\/a> \"11045176<\/span>\" ;\u00A0\u00A0\u00A0\nschema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/11045176#PublicationEvent\/new_york_j_wiley_1985<\/a>> ;\u00A0\u00A0\u00A0\nschema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/180978695#Agent\/j_wiley<\/a>> ; # J. Wiley<\/span>\n\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9780471842217<\/a>> ;\u00A0\u00A0\u00A0\numbel:isLike<\/a> <http:\/\/bnb.data.bl.uk\/id\/resource\/GB8536979<\/a>> ;\u00A0\u00A0\u00A0\nwdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/11045176<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Related Entities<\/h3>\n
<http:\/\/dbpedia.org\/resource\/New_York_City<\/a>> # New York<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"New York<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/dewey.info\/class\/658.800722\/e19\/<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/180978695#Agent\/j_wiley<\/a>> # J. Wiley<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"J. Wiley<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/180978695#Thing\/marketing_case_studies<\/a>> # Marketing - Case studies<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Thing<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Marketing - Case studies<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/180978695#Topic\/fallstudiensammlung<\/a>> # Fallstudiensammlung<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Fallstudiensammlung<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/180978695#Topic\/marketing<\/a>> # Marketing<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nrdfs:seeAlso<\/a> <http:\/\/id.loc.gov\/authorities\/subjects\/sh2008107423<\/a>> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Marketing<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/180978695#Topic\/marketing_etats_unis_cas_etudes_de<\/a>> # Marketing--\u00C9tats-Unis--Cas, \u00C9tudes de<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Marketing--\u00C9tats-Unis--Cas, \u00C9tudes de<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/vocabulary\/countries\/nyu<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"nyu<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/1010167<\/a>> # Marketing<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Marketing<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/275364271<\/a>> # Robert F. Hartley<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:birthDate<\/a> \"1927<\/span>\" ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Hartley<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Robert F.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Robert F. Hartley<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9780471842217<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"0471842214<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9780471842217<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/11045176<\/a>>\u00A0\u00A0\u00A0\u00A0a \ngenont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/11045176<\/a>> ; # Marketing successes, historical to present day : what we can learn<\/span>\n\u00A0\u00A0\u00A0\nschema:dateModified<\/a> \"2020-05-21<\/span>\" ;\u00A0\u00A0\u00A0\nvoid:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n