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Marketing the Third Reich : persuasion, packaging and propaganda

Author: Nicholas J O'Shaughnessy
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018. ©2018
Series: Routledge studies in fascism and the far right.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
History
Additional Physical Format: Print version:
O'Shaughnessy, Nicholas J., 1954-
Marketing the Third Reich.
Abingdon, Oxon ; New York, NY : Routledge, 2018
(DLC) 2017017996
(OCoLC)1001967976
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Nicholas J O'Shaughnessy
ISBN: 9781315163000 1315163004 9781351669894 1351669893
OCLC Number: 1001968869
Description: 1 online resource (xiii, 290 pages) : illustrations.
Contents: Was there a Nazi brand? --
Political marketing managers of the Reich : a chaos theory of government --
Operational : implementing the Nazi brand --
Promotion : political marketing communication : the ministry of illusion --
Product, Adolf Hitler : the ersatz Kaiser --
Packaging of the Reich : the politics of consumption and the consumption of politics --
Place : political marketing channels : the entrepreneurship of the public space --
Legacy : the implications of the Nazi brand --
Hitler our contemporary : brand heritage : the Reich as a power brand --
Was Adolf Hitler ahead of his time? : a review of comparative self-presentation --
Epilogue: the Führer and the Donald : the ghost of a resemblance?
Series Title: Routledge studies in fascism and the far right.
Responsibility: Nicholas O'Shaughnessy.

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"Nicholas O'Shaughnessy has come up with an incisive and intriguing way of looking at the Third Reich through its fiendishly effective brand marketing. The methods of Joseph Goebbels' sinister genius Read more...

 
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