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Marketing the Third Reich persuasion, packaging and propaganda

Author: Nicholas Jackson O'Shaughnessy
Publisher: London New York Routledge 2018
Series: Routledge studies in fascism and the far right
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Was there a Nazi brand? -- The marketing managers of the Third Reich : a chaos theory of government -- Operational : impelementing the nazi brand -- Promotion : political marketing communication-- the ministry of illusion -- Product : Adolf Hitler, the Ersatz Kaiser -- Packaging : the politics of consumption and the consumption of politics -- Place : political marketing channels, the entrepreneurship of the public  Read more...
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Genre/Form: History
Additional Physical Format: Erscheint auch als:
Online-Ausgabe
Erscheint auch als:
O'Shaughnessy, Nicholas J., 1954-
Marketing the Third Reich.
New York : Routledge, 2018
Online-Ausgabe
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Nicholas Jackson O'Shaughnessy
ISBN: 9781138060562 1138060569 9781138060586 1138060585 9781315163000 1315163004
OCLC Number: 1003488423
Description: xiii, 290 Seiten Illustrationen
Contents: Table of ContentsIntroduction. Part I Advocacy: The Nazi Brand and its Protagonists 1. Was there a Nazi brand? 2. The marketing managers of the Third Reich: A chaos theory of government Part II Operational: Implementing the Nazi Brand 3. Promotion: political marketing communication- The Ministry of Illusion 4. Product: Adolf Hitler, The Ersatz Kaiser 5. Packaging: The politics of consumption and the consumption of politics 6. Place: Political marketing channels, the entrepreneurship of the public space Part III Legacy: The Implications of the Nazi Brand 7. Hitler our contemporary: Brand heritage, the Reich as power brand 8. Was Adolf Hitler ahead of his time? A review of comparative self-presentation Epilogue: The Fuhrer and the Donald: the ghost of a resemblance?
Series Title: Routledge studies in fascism and the far right
Responsibility: Nicholas O'Shaughnessy

Abstract:

Was there a Nazi brand? -- The marketing managers of the Third Reich : a chaos theory of government -- Operational : impelementing the nazi brand -- Promotion : political marketing communication-- the ministry of illusion -- Product : Adolf Hitler, the Ersatz Kaiser -- Packaging : the politics of consumption and the consumption of politics -- Place : political marketing channels, the entrepreneurship of the public space -- Legacy : the implications of the nazi brand -- Hitler our contemporary : brand heritage, the reich as power brand -- Was Adolf Hitler ahead of his time? : a review of comparative self-presentation -- Epilogue: the Führer and the Donald : the ghost of a resemblance?

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"Nicholas O'Shaughnessy has come up with an incisive and intriguing way of looking at the Third Reich through its fiendishly effective brand marketing. The methods of Joseph Goebbels' sinister genius Read more...

 
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