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Marketing to Gen Z : the rules for reaching this vast and very different generation of influencers Preview this item
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Marketing to Gen Z : the rules for reaching this vast and very different generation of influencers

Author: Jeff Fromm; Angie Read
Publisher: New York : AMACOM, [2018]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"In size and influence, Gen Z has arrived. This 1996-2010 cohort will comprise 40 percent of consumers by 2020, dominating markets and eclipsing other age groups. Hardworking, socially conscious, and skeptical of marketing hype, they're carving out an identity that's both distinct from their predecessors and more demanding. Marketing to Gen Z reveals who these new buyers are, what they value, how they make  Read more...
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Additional Physical Format: Online version:
Fromm, Jeff.
Marketing to Gen Z.
New York : AMACOM, [2018]
(DLC) 2017047235
Document Type: Book
All Authors / Contributors: Jeff Fromm; Angie Read
ISBN: 9780814439272 0814439276
OCLC Number: 1004842864
Description: xxi, 202 pages : illustrations ; 24 cm
Contents: Who is Gen Z? --
Mobile and social from birth --
New communication rules --
A matter of influence --
Brand me --
New kids on the shopping block --
Hot brands and cool ideas --
What's next?
Responsibility: Jeff Fromm, Angie Read.

Abstract:

"In size and influence, Gen Z has arrived. This 1996-2010 cohort will comprise 40 percent of consumers by 2020, dominating markets and eclipsing other age groups. Hardworking, socially conscious, and skeptical of marketing hype, they're carving out an identity that's both distinct from their predecessors and more demanding. Marketing to Gen Z reveals who these new buyers are, what they value, how they make decisions, and ways to authentically connect with them. Based on original research and in-depth interviews, the book walks you through the new rules of marketing, explaining how to capture the hearts of young people who hate conspicuous ads"--

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