Marketing to the 90s Generation. (eBook, 2014) [WorldCat.org]
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Marketing to the 90s Generation.
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Marketing to the 90s Generation.

Author: Anders Parment
Publisher: Palgrave Macmillan, 2014.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society,  Read more...

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Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Anders Parment
ISBN: 1137444290 9781137444295 1137440783 9781137440785 9781322966700 1322966702
OCLC Number: 903673506
Description: 1 online resource
Contents: 1. The 90s Generation 2. Introduction to Generational Studies 3. The 90s Generation and Society 4. The Market Environment 5. The Cultural Environment 6. Generation Y as Consumers and Coworkers

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