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Marketing to women : how to increase your share of the world's largest market

Author: Marti Barletta
Publisher: New York : Kaplan Pub., ©2006.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
"In this lively 2nd edition of Marketing to Women, Marti Barletta tells you why corporations are spending more to capture the multitrillion dollar women's market. Updated success stories, original strategies and applications, and gender-effective advertising best practice so make this the most comprehensive resource to help professionals create and execute a marketing plan that targets women. An eye-opening new  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Marti Barletta
ISBN: 1419520199 9781419520198
OCLC Number: 262725954
Description: xxxiv, 325 pages : illustrations ; 24 cm
Contents: Why market to women --
The GenderTrends marketing model-why and how women reach different brand purchase decisions --
Practical applications-strategies and tactics --
The bigger picture.
Responsibility: Marti Barletta.
More information:

Abstract:

"In this lively 2nd edition of Marketing to Women, Marti Barletta tells you why corporations are spending more to capture the multitrillion dollar women's market. Updated success stories, original strategies and applications, and gender-effective advertising best practice so make this the most comprehensive resource to help professionals create and execute a marketing plan that targets women. An eye-opening new chapter highlights the convergence of the two most significant consumer marketing trends today: the aging of America and the growing financial power of women. Marshalling statistics about inheritance patterns and longevity, Barletta coins the phrase "PrimeTime Women" to show how yesterday's "little old lady" will be tomorrow's "Ms. Moneybags"- a target for myriad industries' banking, brokerage, insurance, health, real estate, travel, and self-improvement, just to name a few"--Publisher's description.

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