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Marketing to Women : How to Understand, Reach, and Increase Your Share of the Largest Market Segment.

Author: Martha Barletta
Publisher: New York : Kaplan Pub. Jan. 2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Annotation

Marketing expert Barletta presents a compelling business case for why marketing professionals should allocate real dollars and undivided attention to the largest untapped market in the world--women. She then explains why and how women reach different brand purchase decisions than men.

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Details

Genre/Form: Electronic book
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Martha Barletta
ISBN: 9780793159635 0793159636
OCLC Number: 664114733
Target Audience: Trade
Description: 1 online resource (255 pages) : illustrations

Abstract:

Annotation

Marketing expert Barletta presents a compelling business case for why marketing professionals should allocate real dollars and undivided attention to the largest untapped market in the world--women. She then explains why and how women reach different brand purchase decisions than men.

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