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Marketing to women : how to understand, reach, and increase your share of the world's largest market segment

Author: Marti Barletta
Publisher: [Chicago, Ill.] : Dearborn Trade Pub., ©2003.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The numbers don't lie. In today's extraordinarily competitive environment, marketing to women is unequivocally the fastest track to sales growth, share dominance, and profit improvement. Women make 85 percent of all buying decisions, the majority of corporate purchasing agents and managers are women, and women entrepreneurs account for 70 percent of new business start-ups. This book presents a compelling business  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Barletta, Martha.
Marketing to women.
[Chicago, Ill.] : Dearborn Trade Pub., ©2003
(DLC) 2002014926
(OCoLC)50638636
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Marti Barletta
ISBN: 0585441634 9780585441634 0793159636 9780793159635
OCLC Number: 52034004
Description: 1 online resource (xxviii, 260 pages) : illustrations
Contents: The power of the purse --
The differences that make a difference --
The gender trends marketing model --
The star gender culture --
The circle and the compass --
The spiral path --
On your mark --
Get set --
Go! Communications that connect --
Face-to-face --
Notes to the CEO
Responsibility: Martha Barletta.

Abstract:

The numbers don't lie. In today's extraordinarily competitive environment, marketing to women is unequivocally the fastest track to sales growth, share dominance, and profit improvement. Women make 85 percent of all buying decisions, the majority of corporate purchasing agents and managers are women, and women entrepreneurs account for 70 percent of new business start-ups. This book presents a compelling business case why marketing professionals should allocate real dollars and undivded attention to the largest untapped market in the world- women. -- Publisher description.

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