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Marketing to women : how to understand, reach, and increase your share of the world's largest market segment Preview this item
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Marketing to women : how to understand, reach, and increase your share of the world's largest market segment

Author: Marti Barletta
Publisher: [Chicago, Ill.] : Dearborn Trade Pub., ©2003.
Edition/Format:  eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Barletta, Martha.
Marketing to women.
[Chicago, Ill.] : Dearborn Trade Pub., ©2003
(DLC) 2002014926
(OCoLC)50638636
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Marti Barletta
ISBN: 0585441634 9780585441634 0793159636 9780793159635
OCLC Number: 52034004
Description: 1 online resource (xxviii, 260 pages) : illustrations
Contents: The power of the purse --
The differences that make a difference --
The gender trends marketing model --
The star gender culture --
The circle and the compass --
The spiral path --
On your mark --
Get set --
Go! Communications that connect --
Face-to-face --
Notes to the CEO
Responsibility: Martha Barletta.

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