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Genre/Form: | Electronic books |
---|---|
Additional Physical Format: | Print version: Barletta, Martha. Marketing to women. [Chicago, Ill.] : Dearborn Trade Pub., ©2003 (DLC) 2002014926 (OCoLC)50638636 |
Material Type: | Document, Internet resource |
Document Type: | Internet Resource, Computer File |
All Authors / Contributors: |
Marti Barletta |
ISBN: | 0585441634 9780585441634 0793159636 9780793159635 |
OCLC Number: | 52034004 |
Description: | 1 online resource (xxviii, 260 pages) : illustrations |
Contents: | The power of the purse -- The differences that make a difference -- The gender trends marketing model -- The star gender culture -- The circle and the compass -- The spiral path -- On your mark -- Get set -- Go! Communications that connect -- Face-to-face -- Notes to the CEO |
Responsibility: | Martha Barletta. |
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