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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/52034004 Title: Marketing to women : how to understand, reach, and increase your share of the world's largest market segment Author: Marti Barletta Publisher: [Chicago, Ill.] : Dearborn Trade Pub., ©2003. ISBN/ISSN: 0585441634 9780585441634 0793159636 9780793159635 OCLC:52034004

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Marketing to women : how to understand, reach, and increase your share of the world's largest market segment

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Marketing to women : how to understand, reach, and increase your share of the world's largest market segment

Author:	Marti Barletta
Publisher:	[Chicago, Ill.] : Dearborn Trade Pub., ©2003.
Edition/Format:	eBook : Document : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Women consumers. Marketing. BUSINESS & ECONOMICS -- Marketing -- Industrial.
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Genre/Form:	Electronic books
Additional Physical Format:	Print version: Barletta, Martha. Marketing to women. [Chicago, Ill.] : Dearborn Trade Pub., ©2003 (DLC) 2002014926 (OCoLC)50638636
Material Type:	Document, Internet resource
Document Type:	Internet Resource, Computer File
All Authors / Contributors:	Marti Barletta Find more information about:
ISBN:	0585441634 9780585441634 0793159636 9780793159635
OCLC Number:	52034004
Description:	1 online resource (xxviii, 260 pages) : illustrations
Contents:	The power of the purse -- The differences that make a difference -- The gender trends marketing model -- The star gender culture -- The circle and the compass -- The spiral path -- On your mark -- Get set -- Go! Communications that connect -- Face-to-face -- Notes to the CEO
Responsibility:	Martha Barletta.

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