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Genre/Form: | Electronic books |
---|---|
Additional Physical Format: | Print version: Barletta, Martha. Marketing to women. [Chicago, Ill.] : Dearborn Trade Pub., ©2003 (DLC) 2002014926 (OCoLC)50638636 |
Material Type: | Document, Internet resource |
Document Type: | Internet Resource, Computer File |
All Authors / Contributors: |
Marti Barletta |
ISBN: | 0585441634 9780585441634 0793159636 9780793159635 |
OCLC Number: | 52034004 |
Description: | 1 online resource (xxviii, 260 pages) : illustrations |
Contents: | The power of the purse -- The differences that make a difference -- The gender trends marketing model -- The star gender culture -- The circle and the compass -- The spiral path -- On your mark -- Get set -- Go! Communications that connect -- Face-to-face -- Notes to the CEO |
Responsibility: | Martha Barletta. |
Abstract:
The numbers don't lie. In today's extraordinarily competitive environment, marketing to women is unequivocally the fastest track to sales growth, share dominance, and profit improvement. Women make 85 percent of all buying decisions, the majority of corporate purchasing agents and managers are women, and women entrepreneurs account for 70 percent of new business start-ups. This book presents a compelling business case why marketing professionals should allocate real dollars and undivded attention to the largest untapped market in the world- women. -- Publisher description.
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