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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/52034004 Title: Marketing to women : how to understand, reach, and increase your share of the world's largest market segment Author: Marti Barletta Publisher: [Chicago, Ill.] : Dearborn Trade Pub., ©2003. ISBN/ISSN: 0585441634 9780585441634 0793159636 9780793159635 OCLC:52034004

  
  

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Marketing to women : how to understand, reach, and increase your share of the world's largest market segment

Author:	Marti Barletta
Publisher:	[Chicago, Ill.] : Dearborn Trade Pub., ©2003.
Edition/Format:	eBook : Document : EnglishView all editions and formats
Summary:	The numbers don't lie. In today's extraordinarily competitive environment, marketing to women is unequivocally the fastest track to sales growth, share dominance, and profit improvement. Women make 85 percent of all buying decisions, the majority of corporate purchasing agents and managers are women, and women entrepreneurs account for 70 percent of new business start-ups. This book presents a compelling business case why marketing professionals should allocate real dollars and undivded attention to the largest untapped market in the world- women. -- Publisher description.  Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Women consumers. Marketing. BUSINESS & ECONOMICS -- Marketing -- Industrial. View all subjects
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