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Marketing today's academic library : a bold new approach to communicating with students

Author: Brian Mathews, bibliotekar.
Publisher: Chicago : American Library Association, 2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This  Read more...

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Document Type: Book
All Authors / Contributors: Brian Mathews, bibliotekar.
ISBN: 9780838909843 0838909841
OCLC Number: 780922768
Description: XV, 171 str. : graf. prikazi, ilustr. ; 23 cm.
Responsibility: Brian Mathews.

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