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Marketing with E-mail : a spam-free guide to increasing sales, building loyalty, and increasing awareness

Author: Shannon Kinnard
Publisher: Gulf Breeze, FL : Maximum Press, ©2002.
Edition/Format:   Print book : English : 3rd edView all editions and formats
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Document Type: Book
All Authors / Contributors: Shannon Kinnard
ISBN: 1885068689 9781885068682
OCLC Number: 47296240
Notes: "Published simultaneously in Canada."
Description: xxxviii, 310 pages : illustrations ; 23 cm
Contents: PART ONE: THE TOOLS: E-mail newsletters --
Discussion lists --
Online networking --
Signature files --
Autoresponders --
Customer relationship management --
Promotions and direct E-mail --
Online public relations --
Advertising in E-publications --
PART TWO: THE PROCESS: The E-mail marketing rulebook --
Technical know-how --
Measuring results --
Opt-in list brokering --
Worksheets --
Top twenty E-mail publications.
Responsibility: Shannon Kinnard.

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