Marketing without wires : targeting promotions and advertising to mobile device users. (Book, 2002) [WorldCat.org]
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Marketing without wires : targeting promotions and advertising to mobile device users.
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Marketing without wires : targeting promotions and advertising to mobile device users.

Author: K M Bayne
Publisher: USA : Wiley, 2002.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Anyone who serves or wants to serve the mobile consumer market needs this book. It contains practical how-to advice and real world case studies of companies that understand the value of wireless  Read more...

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Details

Document Type: Book
All Authors / Contributors: K M Bayne
ISBN: 0471129607 9780471129608
OCLC Number: 463988998
Description: xv, 288 s. : illustrations
Contents: Dedication. Acknowledgments. Introduction. About the Author. The Wireless Revolution. Understanding the Wireless World. Unplugging Marketing Communications Strategies. Chartering Your Wireless Marketing Team. Building the Wireless Brand. Advertising Without Wires. Delivering Content to Wireless Devices. Untethering Public Relations and Publicity. Enabling Mobile Commerce and Sales Functions. Mobilizing Customer Service. Measuring Wireless Marketing Results. Budgeting for a Wireless Future. Appendix A: Glossary. Appendix B: Mobile Handheld Devices. Appendix C: Wireless Carriers, Network Operators and Related Service Providers. Appendix D: Solution Providers. Index.

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