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Marketing your consulting and professional services

Author: Richard A Connor; Jeffrey P Davidson
Publisher: New York : Wiley, ©1985.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This is a step-by-step guide to marketing consulting and professional services. It focuses on the "client-centered" approach in which consultants target the smallest number of clients and markets in  Read more...

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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Additional Physical Format: Online version:
Connor, Richard A.
Marketing your consulting and professional services.
New York : Wiley, ©1985
(OCoLC)570368357
Document Type: Book
All Authors / Contributors: Richard A Connor; Jeffrey P Davidson
ISBN: 0471818275 9780471818274
OCLC Number: 11289858
Description: xiv, 219 pages : illustrations ; 24 cm
Contents: CLIENT-CENTERED MARKETING. The Client-Centered Marketing Approach. The Client-Centered Marketing Model. Assessing Financial Performance. Assessing Your Present Clients. Assessing Your Primary and Potential Markets. Leveraging Your Clients. Cultivating Referrals. Prospecting Like a 'Pro.' PERSONAL PROMOTION. Personal Selling. Leveraging Your Membership. Speaking: An Underused, Undervalued Tool. Client-Centered Action Letters. Client-Centered Proposals. NONPERSONAL PROMOTION. Using Direct Mail. Writing and Using Articles. Using the Local Press. Advertising. Brochures. Other Promotional Tools. STRATEGIC FOCUS AND YOUR MARKETING PLAN. Developing a Strategic Focus. Preparing Your Marketing Plan. Glossary. Index.
Responsibility: Richard A. Connor, Jr., Jeffrey P. Davidson.

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