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Marketing your library's electronic resources : a how-to-do-it manual

Author: Marie R Kennedy; Cheryl LaGuardia
Publisher: Chicago : ALA Neal-Schuman, 2018.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:

When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors'  Read more...

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Genre/Form: Case studies
priročniki
Document Type: Book
All Authors / Contributors: Marie R Kennedy; Cheryl LaGuardia
ISBN: 9780838915653 0838915655
OCLC Number: 1028610983
Description: XXI, 218 str. : ilustr. ; 28 cm
Contents: Part I. How to design your marketing plan --
Determine the purpose of your marketing plan --
Fashion your marketing plan --
Implement your marketing plan --
Construct your written marketing plan report --
Assess your marketing plan --
Revise and update your marketing plan (lather, rinse, and repeat) --
Part II. Sample marketing plan reports --
Example 1. Marketing plan from an all-electronic library, Statewide marketing and communications plan, NOVELNY, New York Online Virtual Electronic Library --
Example 2. Marketing plan from a public library, sample 1, Winnetka-Northfield Public Library District : building a buzz --
Example 3. Marketing plan from a public library, sample 2, Worthington Libraries 2012 communications and development plan --
Example 4. Marketing plan from a community college library, Maricopa Community College district electronic resources committee marketing plan, 2013-2016 --
Example 5. Marketing plan from a university library, sample 1, Milner Library, Illinois State University 2012-2014 marketing plan --
Example 6. Marketing plan from a regional technical college in Ireland, Galway-Mayo Institute of Technology Library marketing plan --
Example 7, Marketing plan from a university library, sample 2, Marketing plan for Kanopy, William H. Hannon Library, spring-fall 2016.
Responsibility: Marie R. Kennedy, Cheryl LaGuardia.

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