skip to content
MARKETING. Preview this item
ClosePreview this item
Checking...

MARKETING.

Author: STEVEN KERIN ROGER HARTLEY
Publisher: [Place of publication not identified], MCGRAW-HILL EDUCATION, 2018.
Edition/Format:   Print book : EnglishView all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: STEVEN KERIN ROGER HARTLEY
ISBN: 1260092119 9781260092110
OCLC Number: 1053904568
Contents: Part 1: Initiating the Marketing Process Chapter 1: Creating Customer Relationships and Value through Marketing Chapter 2: Developing Successful Organizational and Marketing Strategies Appendix A: Building an Effective Marketing Plan Chapter 3: Scanning the Marketing Environment Chapter 4: Ethical and Social Responsibility for Sustainable Marketing Part 2: Understanding Buyers and Markets Chapter 5: Understanding Consumer Behavior Chapter 6: Understanding Organizations as Customers Chapter 7: Understanding and Reaching Global Consumers and Markets Part 3: Targeting Marketing Opportunities Chapter 8: Marketing Research: From Customer Insights to Actions Chapter 9: Market Segmentation, Targeting, and Positioning Part 4: Satisfying Marketing Opportunities Chapter 10: Developing New Products and Services Chapter 11: Managing Successful Products, Services, and BrandsChapter 12: Services Marketing Chapter 13: Building the Price Foundation Chapter 14: Arriving at the Final Price Appendix B: Financial Aspects of Marketing Chapter 15: Managing Marketing Channels and Supply Chains Chapter 16: Retailing and Wholesaling Chapter 17: Integrated Marketing Communications and Direct Marketing Chapter 18: Advertising, Sales Promotion, and Public Relations Chapter 19: Using Social Media and Mobile Marketing to Connect with Consumers Chapter 20: Personal Selling and Sales ManagementPart 5: Managing the Marketing Process Chapter 21: Implementing Interactive and Multi-channel MarketingChapter 22: Pulling It All Together: The Strategic Marketing Process

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1053904568> # MARKETING.
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "1053904568" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/5451146850#Place/place_of_publication_not_identified> ; # Place of publication not identified
    schema:bookFormat bgn:PrintBook ;
    schema:creator <http://experiment.worldcat.org/entity/work/data/5451146850#Person/hartley_steven_kerin_roger> ; # STEVEN KERIN ROGER HARTLEY
    schema:datePublished "2018" ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/5451146850> ;
    schema:inLanguage "en" ;
    schema:name "MARKETING."@en ;
    schema:productID "1053904568" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/1053904568#PublicationEvent/place_of_publication_not_identified_mcgraw_hill_education_2018> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/5451146850#Agent/mcgraw_hill_education> ; # MCGRAW-HILL EDUCATION
    schema:workExample <http://worldcat.org/isbn/9781260092110> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1053904568> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/5451146850#Agent/mcgraw_hill_education> # MCGRAW-HILL EDUCATION
    a bgn:Agent ;
    schema:name "MCGRAW-HILL EDUCATION" ;
    .

<http://experiment.worldcat.org/entity/work/data/5451146850#Person/hartley_steven_kerin_roger> # STEVEN KERIN ROGER HARTLEY
    a schema:Person ;
    schema:familyName "HARTLEY" ;
    schema:givenName "STEVEN. KERIN ROGER" ;
    schema:name "STEVEN KERIN ROGER HARTLEY" ;
    .

<http://experiment.worldcat.org/entity/work/data/5451146850#Place/place_of_publication_not_identified> # Place of publication not identified
    a schema:Place ;
    schema:name "Place of publication not identified" ;
    .

<http://worldcat.org/isbn/9781260092110>
    a schema:ProductModel ;
    schema:isbn "1260092119" ;
    schema:isbn "9781260092110" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.