skip to content
Le marketing Preview this item
ClosePreview this item
Checking...

Le marketing

Author: Joël Clair; Stéphane Pihier
Publisher: Paris : Nathan, DL 2018.
Series: Repères pratiques Nathan, 33.
Edition/Format:   Print book : French : [Nouv. éd.]View all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: [Manuels d'enseignement]
Document Type: Book
All Authors / Contributors: Joël Clair; Stéphane Pihier
ISBN: 9782091651774 209165177X
OCLC Number: 1055795873
Notes: Une partie des exemples a été mis à jour par rapport à l'édition de 2014. Le texte principal est en revanche identique.
Target Audience: Étudiants en formations universitaires de marketing, de communication et d'économie-gestion (DUT, licences, licences professionnelles), étudiants en BTS (MUC et NDCR), étudiants en écoles supérieures de commerce et en Instituts d'Études Politiques.
Description: 1 vol. (160 p.) : ill. en coul., graph., fig., tabl., couv. ill. en coul. ; 21 cm.
Series Title: Repères pratiques Nathan, 33.
Other Titles: Marketing :
Responsibility: Joël Clair, Stéphane Pihier.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1055795873> # Le marketing
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "1055795873" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/fr> ;
    schema:about <http://dewey.info/class/658.8/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/196023233#Topic/marketing_france> ; # Marketing--France
    schema:about <http://experiment.worldcat.org/entity/work/data/196023233#Topic/marketing_france_guides_pratiques_et_mementos> ; # Marketing--France--Guides pratiques et mémentos
    schema:about <http://experiment.worldcat.org/entity/work/data/196023233#Topic/marketing> ; # Marketing
    schema:about <http://dewey.info/class/381/e22/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/196023233#Topic/circuits_de_distribution> ; # Circuits de distribution
    schema:alternateName "Marketing :" ;
    schema:author <http://experiment.worldcat.org/entity/work/data/196023233#Person/clair_joel> ; # Joël Clair
    schema:author <http://experiment.worldcat.org/entity/work/data/196023233#Person/pihier_stephane_1959> ; # Stéphane Pihier
    schema:bookEdition "[Nouv. éd.]." ;
    schema:bookFormat bgn:PrintBook ;
    schema:contentRating "Étudiants en formations universitaires de marketing, de communication et d'économie-gestion (DUT, licences, licences professionnelles), étudiants en BTS (MUC et NDCR), étudiants en écoles supérieures de commerce et en Instituts d'Études Politiques." ;
    schema:copyrightYear "2018" ;
    schema:datePublished "2018" ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/196023233> ;
    schema:genre "[Manuels d'enseignement]"@fr ;
    schema:inLanguage "fr" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/196023233#Series/reperes_pratiques_nathan> ; # Repères pratiques Nathan ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/196023233#Series/reperes_pratiques> ; # Repères pratiques ;
    schema:name "Le marketing"@fr ;
    schema:productID "1055795873" ;
    schema:workExample <http://worldcat.org/isbn/9782091651774> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1055795873> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/196023233#Person/clair_joel> # Joël Clair
    a schema:Person ;
    schema:familyName "Clair" ;
    schema:givenName "Joël" ;
    schema:name "Joël Clair" ;
    .

<http://experiment.worldcat.org/entity/work/data/196023233#Person/pihier_stephane_1959> # Stéphane Pihier
    a schema:Person ;
    schema:birthDate "1959" ;
    schema:deathDate "" ;
    schema:familyName "Pihier" ;
    schema:givenName "Stéphane" ;
    schema:name "Stéphane Pihier" ;
    .

<http://experiment.worldcat.org/entity/work/data/196023233#Series/reperes_pratiques_nathan> # Repères pratiques Nathan ;
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/1055795873> ; # Le marketing
    schema:name "Repères pratiques Nathan ;" ;
    .

<http://experiment.worldcat.org/entity/work/data/196023233#Topic/circuits_de_distribution> # Circuits de distribution
    a schema:Intangible ;
    schema:name "Circuits de distribution"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/196023233#Topic/marketing_france> # Marketing--France
    a schema:Intangible ;
    schema:name "Marketing--France"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/196023233#Topic/marketing_france_guides_pratiques_et_mementos> # Marketing--France--Guides pratiques et mémentos
    a schema:Intangible ;
    schema:name "Marketing--France--Guides pratiques et mémentos"@fr ;
    .

<http://worldcat.org/isbn/9782091651774>
    a schema:ProductModel ;
    schema:description "br" ;
    schema:isbn "209165177X" ;
    schema:isbn "9782091651774" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.