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Marketing

Author: Charles W Lamb; Joseph F Hair; Carl McDaniel, Jr.
Publisher: Cincinnati, Ohio : South-Western Publishing, ©1996.
Edition/Format:   Print book : English : 3rd edView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Charles W Lamb; Joseph F Hair; Carl McDaniel, Jr.
ISBN: 0538849487 9780538849487
OCLC Number: 32346208
Notes: Revised edition of: Principles of marketing, 1993.
Description: liii, 890 pages : illustrations (some color), color maps ; 29 cm
Responsibility: Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
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Linked Data


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