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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/870517676 Title: Marketing Author: Dhruv Grewal; Michael Levy Publisher: New York, N.Y. : Mcgraw-Hill Education, [2015] ISBN/ISSN: 0077861027 9780077861025 OCLC:870517676

  
  

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Marketing

Author:	Dhruv Grewal; Michael Levy
Publisher:	New York, N.Y. : Mcgraw-Hill Education, [2015]
Edition/Format:	Print book : English : Fourth editionView all editions and formats
Summary:	"Adding Value to your Marketing Course - Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 4th edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting. With a new chapter on Social and Mobile Marketing, Grewal and Levy's M: Marketing continues to be among the most contemporary products for studying the principles of marketing today."--Publisher's website.  Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Marketing. marketing.
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