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Marketingmanagement : de essentie

Author: Philip Kotler; Kevin Lane Keller; H S J Robben; Jonas de Vries; et al
Publisher: Amsterdam : Pearson Prentice Hall, cop. 2007.
Edition/Format:   Print book : DutchView all editions and formats
Summary:
Studieboek op hbo-niveau over het maken van strategische marketingkeuzes en de implementatie daarvan.
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Document Type: Book
All Authors / Contributors: Philip Kotler; Kevin Lane Keller; H S J Robben; Jonas de Vries; et al
ISBN: 9789043013345 904301334X
OCLC Number: 150303900
Description: XXIV, 503 p. : ill. ; 24 cm.
Other Titles: Marketing management
Responsibility: Philip Kotler, Kevin Lane Keller ; Nederlandse bew.: Henry Robben ... et al. ; [vert. uit het Engels: Jonas de Vries ... et al.].

Abstract:

Studieboek op hbo-niveau over het maken van strategische marketingkeuzes en de implementatie daarvan.

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<http:\/\/www.worldcat.org\/oclc\/150303900<\/a>> # Marketingmanagement : de essentie<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a>, schema:Book<\/a> ;\u00A0\u00A0\u00A0\nbgn:translationOfWork<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/150303900#CreativeWork\/unidentifiedOriginalWork<\/a>> ; # A framework for marketing management.<\/span>\n\u00A0\u00A0\u00A0\nlibrary:oclcnum<\/a> \"150303900<\/span>\" ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/ne<\/a>> ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/9468754291#Place\/amsterdam<\/a>> ; # Amsterdam<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/9468754291#Topic\/management<\/a>> ; # Management<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/9468754291#Topic\/marketing<\/a>> ; # Marketing<\/span>\n\u00A0\u00A0\u00A0\nschema:alternateName<\/a> \"Marketing management<\/span>\" ;\u00A0\u00A0\u00A0\nschema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0\nschema:contributor<\/a> <http:\/\/viaf.org\/viaf\/285930337<\/a>> ; # Jonas de Vries<\/span>\n\u00A0\u00A0\u00A0\nschema:contributor<\/a> <http:\/\/viaf.org\/viaf\/7337800<\/a>> ; # Henry Steven John Robben<\/span>\n\u00A0\u00A0\u00A0\nschema:contributor<\/a> <http:\/\/viaf.org\/viaf\/7681990<\/a>> ; # Kevin Lane Keller<\/span>\n\u00A0\u00A0\u00A0\nschema:copyrightYear<\/a> \"op.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:creator<\/a> <http:\/\/viaf.org\/viaf\/14771959<\/a>> ; # Philip J. Kotler<\/span>\n\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"2007<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Studieboek op hbo-niveau over het maken van strategische marketingkeuzes en de implementatie daarvan.<\/span>\"@nl<\/a> ;\u00A0\u00A0\u00A0\nschema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/9468754291<\/a>> ;\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"nl<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Marketingmanagement : de essentie<\/span>\"@nl<\/a> ;\u00A0\u00A0\u00A0\nschema:numberOfPages<\/a> \"503<\/span>\" ;\u00A0\u00A0\u00A0\nschema:productID<\/a> \"150303900<\/span>\" ;\u00A0\u00A0\u00A0\nschema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/150303900#PublicationEvent\/amsterdam_pearson_prentice_hall_cop_2007<\/a>> ;\u00A0\u00A0\u00A0\nschema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/9468754291#Agent\/pearson_prentice_hall<\/a>> ; # Pearson Prentice Hall<\/span>\n\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9789043013345<\/a>> ;\u00A0\u00A0\u00A0\nwdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/150303900<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9468754291#Place\/amsterdam<\/a>> # Amsterdam<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Amsterdam<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9468754291#Topic\/management<\/a>> # Management<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Management<\/span>\"@nl<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/9468754291#Topic\/marketing<\/a>> # Marketing<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Marketing<\/span>\"@nl<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/vocabulary\/countries\/ne<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"ne<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/14771959<\/a>> # Philip J. Kotler<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:birthDate<\/a> \"1931<\/span>\" ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Kotler<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Philip J.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Philip<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Philip J. Kotler<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/285930337<\/a>> # Jonas de Vries<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Vries<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Jonas de<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Jonas de Vries<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/7337800<\/a>> # Henry Steven John Robben<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:birthDate<\/a> \"1960<\/span>\" ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Robben<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Henry Steven John<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"H.S.J<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Henry Steven John Robben<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/7681990<\/a>> # Kevin Lane Keller<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:birthDate<\/a> \"1956<\/span>\" ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Keller<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Kevin Lane<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Kevin Lane Keller<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9789043013345<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"904301334X<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9789043013345<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/150303900<\/a>>\u00A0\u00A0\u00A0\u00A0a \ngenont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/150303900<\/a>> ; # Marketingmanagement : de essentie<\/span>\n\u00A0\u00A0\u00A0\nschema:dateModified<\/a> \"2020-03-12<\/span>\" ;\u00A0\u00A0\u00A0\nvoid:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/150303900#CreativeWork\/unidentifiedOriginalWork<\/a>> # A framework for marketing management.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"en<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"A framework for marketing management.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/150303900#PublicationEvent\/amsterdam_pearson_prentice_hall_cop_2007<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:PublicationEvent<\/a> ;\u00A0\u00A0\u00A0\nschema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/9468754291#Place\/amsterdam<\/a>> ; # Amsterdam<\/span>\n\u00A0\u00A0\u00A0\nschema:organizer<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/9468754291#Agent\/pearson_prentice_hall<\/a>> ; # Pearson Prentice Hall<\/span>\n\u00A0\u00A0\u00A0\nschema:startDate<\/a> \"co. 2007<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Content-negotiable representations<\/p>\n