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The marketisation of higher education : the student as consumer

Author: Mike Molesworth; Elizabeth Nixon; Richard Scullion
Publisher: London : Routledge, 2011
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Until recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet ' consumer demands' . Especially given the  Read more...
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Document Type: Book
All Authors / Contributors: Mike Molesworth; Elizabeth Nixon; Richard Scullion
ISBN: 9780415584456 0415584450 9780415584470 0415584477
OCLC Number: 762138162
Notes: Introduction to the marketisation of higher education and the student as consumer / Frank Furedi. The march of the market / Roger Brown. Markets, government, funding and the marketisation of UK higher education / Nick Foskett. The marketised university: defending the indefensible / Ronald Barnett. Adopting consumer time and the marketing of higher education / Paul Gibbs. Complexity theory: an approach to assessment that can enhance learning and transform university management / Lewis Elton. Vision, values, and international excellence: the "products" that university mission statements sell to students / Helen Sauntson and Liz Morrish. From Accrington Stanley to academia?: the use of league tables and student surveys to determine "quality" in higher education / Stella Jones-Devitt and Catherine Samiei. Branding a university: adding real value or smoke and mirrors? / Chris Chapleo.-
Access agreements, widening participation and market positionality: enabling student choice? / Colin McCaig. "This place is not at all what i had expected": student demand for authentic Irish experiences in Irish studies programmes / Katherine Nielsen. The student as consumer: affordances and constraints in a transforming higher education environment / Felix Maringe. The consumer metaphor versus the citizen metaphor: different sets of roles for students / Johan Nordensvard. Constructing consumption: what media representations reveal about. Today's students / Joanna Williams. A degree will make all your dreams come true: higher education as the. Management of consumer desires / Helen Haywood, Rebecca Jenkins, and Mike Molesworth. How choice in higher education can create conservative learners / Lizzie Nixon, Richard Scullion, and Mike Molesworth. Pedagogy of excess: an alternative political economy of student life / Mike Neary and Andy Hagyard.-
Arguments, responsibility and what is to be done about marketisation. Richard scullion, mike molesworth, and lizzie nixon. A concluding message from the vice-chancellor of poppleton university. Laurie taylor
Description: xiii, 248 s. ; 24 cm
Contents: Introduction to the marketisation of higher education and the student as consumer / Frank Furedi --
The march of the market / Roger Brown --
Markets, government, funding and the marketisation of UK higher education / Nick Foskett --
The marketised university: defending the indefensible / Ronald Barnett --
Adopting consumer time and the marketing of higher education / Paul Gibbs --
Complexity theory: an approach to assessment that can enhance learning and transform university management / Lewis Elton --
Vision, values, and international excellence: the "products" that university mission statements sell to students / Helen Sauntson and Liz Morrish --
From Accrington Stanley to academia?: the use of league tables and student surveys to determine "quality" in higher education / Stella Jones-Devitt and Catherine Samiei --
Branding a university: adding real value or smoke and mirrors? / Chris Chapleo.-. Access agreements, widening participation and market positionality: enabling student choice? / Colin McCaig --
"This place is not at all what i had expected": student demand for authentic Irish experiences in Irish studies programmes / Katherine Nielsen --
The student as consumer: affordances and constraints in a transforming higher education environment / Felix Maringe --
The consumer metaphor versus the citizen metaphor: different sets of roles for students / Johan Nordensvard --
Constructing consumption: what media representations reveal about --
Today's students / Joanna Williams --
A degree will make all your dreams come true: higher education as the --
Management of consumer desires / Helen Haywood, Rebecca Jenkins, and Mike Molesworth --
How choice in higher education can create conservative learners / Lizzie Nixon, Richard Scullion, and Mike Molesworth --
Pedagogy of excess: an alternative political economy of student life / Mike Neary and Andy Hagyard.-. Arguments, responsibility and what is to be done about marketisation --
Richard scullion, mike molesworth, and lizzie nixon --
A concluding message from the vice-chancellor of poppleton university --
Laurie taylor.
Responsibility: edited by Mike Molesworth, Richard Scullion and Elizabeth Nixon

Abstract:

Brings together internationally comparative academic perspectives, critical accounts and empirical research to fully explore the issues and experiences of education as a commodity. This title offers  Read more...

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