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Markets and the arts of attachment

Author: Franck Cochoy; Joe Deville; Elizabeth Rose McFall
Publisher: Abingdon, Oxon ; New York, NY : Routledge, [2017]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"The collection explores how sentiment and relations are organised in consumer markets. Social studies of economies and markets have much more to offer than simply adding some 'context', 'culture' or 'soul' to the analysis of economic practices. As this collection showcases, studying markets socially reveals how attachments between people and products are engineered and can explain how, and why, they fail. The  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Markets and the arts of attachment.
Abingdon, Oxon ; New York, NY : Routledge, [2017]
(DLC) 2016050579
(OCoLC)912378028
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Franck Cochoy; Joe Deville; Elizabeth Rose McFall
ISBN: 9781317445975 131744597X 9781315696454 1315696452 9781315696454 9781317445982 1317445988 9781317445968 1317445961
OCLC Number: 987792588
Description: 1 online resource
Contents: 1. From social ties to socioeconomic attachments : a matter of selection and collection / Franck Cochoy --
2. Manufacturing the consumer's truth : the uses of consumer research in advertising inquiry / Tomas Ariztia --
3. Marketing and the domestication of social media / Kevin Mellet --
4. Interfacing attachments : the multivalence of brands / Carolin Gerlitz --
5. 'You are a star customer, please hold the line' : CRM and the sociotechnical inscriptions of market attachment / Alexandre Mallard --
6. The market will have you : the arts of market attachment in a digital economy / Liz Mcfall and Joe Deville --
7. 'My story has no strings attached' : credit cards, market devices and a stone guest / Jose Ossandon --
8. From market relations to romantic ties : the tests of internet dating / Emmanuel Kessous --
9. Acquiring associations : on the unexpected social consequences of possessive relations / Hans Kjellberg.
Responsibility: edited by Franck Cochoy, Joe Deville and Liz McFall.

Abstract:

"The collection explores how sentiment and relations are organised in consumer markets. Social studies of economies and markets have much more to offer than simply adding some 'context', 'culture' or 'soul' to the analysis of economic practices. As this collection showcases, studying markets socially reveals how attachments between people and products are engineered and can explain how, and why, they fail. The contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships through strategies including social media marketing, consumer research, algorithmic profiling, personal selling, and call centre and relationship management. The arts of attachment, as the various contributions demonstrate, play a crucial but often misunderstood role in the technical and organisational functioning of markets"--The publisher.

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"This important collection revisits the vexed question of attachment and how it works in market contexts. Are attachments constraining or sustaining customers? Are they manipulative or emancipatory? Read more...

 
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