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Marriott Hotels and the globalization of a brand

Author: Anil K Gupta
Publisher: London : Henry Stewart Talks, 2018.
Series: Henry Stewart talks., Business & management collection.
Edition/Format:   eVideo : Clipart/images/graphics : English
Summary:
This case study examines Marriott and the company's strategy for globalisation. By focusing on globalising one brand, Ritz-Carlton, Marriott expanded quickly and Ritz-Carlton is now the global leader in the luxury hotel market. Focusing on Ritz-Carlton was the logical choice as the brand caters to a global customer base and the local adaptation imperatives are minimal.
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Details

Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Anil K Gupta
OCLC Number: 1037929411
Notes: Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Globalization of market presence.
Title from title frames.
Description: 1 online resource (1 streaming video file (5 min.) : color, sound).
Series Title: Henry Stewart talks., Business & management collection.
Other Titles: Globalization of market presence.
Responsibility: Anil K. Gupta.

Abstract:

This case study examines Marriott and the company's strategy for globalisation. By focusing on globalising one brand, Ritz-Carlton, Marriott expanded quickly and Ritz-Carlton is now the global leader in the luxury hotel market. Focusing on Ritz-Carlton was the logical choice as the brand caters to a global customer base and the local adaptation imperatives are minimal.

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Primary Entity<\/h3>\n
<http:\/\/www.worldcat.org\/oclc\/1037929411<\/a>> # Marriott Hotels and the globalization of a brand<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a>, schema:VideoObject<\/a>, schema:Movie<\/a> ;\u00A0\u00A0\u00A0\nlibrary:oclcnum<\/a> \"1037929411<\/span>\" ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/enk<\/a>> ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/dbpedia.org\/resource\/London<\/a>> ; # London<\/span>\n\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"Unknown \'gen\' value: cig<\/span>\" ;\u00A0\u00A0\u00A0\nrdfs:seeAlso<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/5192112381#CreativeWork\/globalization_of_market_presence<\/a>> ; # Globalization of market presence.<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/5192112381#Topic\/organizational_effectiveness<\/a>> ; # Organizational effectiveness<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/5192112381#Organization\/marriott_corporation<\/a>> ; # Marriott Corporation.<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/5192112381#Topic\/luxuries_marketing<\/a>> ; # Luxuries--Marketing<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/5192112381#Topic\/globalization_economic_aspects<\/a>> ; # Globalization--Economic aspects<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/5192112381#Topic\/branding_marketing<\/a>> ; # Branding (Marketing)<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/5192112381#Topic\/hotels_marketing<\/a>> ; # Hotels--Marketing<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/5192112381#Organization\/ritz_carlton_hotels_firm<\/a>> ; # Ritz-Carlton Hotels (Firm)<\/span>\n\u00A0\u00A0\u00A0\nschema:creator<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/5192112381#Person\/gupta_anil_k_1949<\/a>> ; # Anil K. Gupta<\/span>\n\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"2018<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"This case study examines Marriott and the company\'s strategy for globalisation. By focusing on globalising one brand, Ritz-Carlton, Marriott expanded quickly and Ritz-Carlton is now the global leader in the luxury hotel market. Focusing on Ritz-Carlton was the logical choice as the brand caters to a global customer base and the local adaptation imperatives are minimal.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/5192112381<\/a>> ;\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"en<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isPartOf<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/5192112381#Series\/henry_stewart_talks<\/a>> ; # Henry Stewart talks.<\/span>\n\u00A0\u00A0\u00A0\nschema:isPartOf<\/a> <http:\/\/worldcat.org\/issn\/2056-4570<\/a>> ; # Business & management collection,<\/span>\n\u00A0\u00A0\u00A0\nschema:name<\/a> \"Marriott Hotels and the globalization of a brand<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:productID<\/a> \"1037929411<\/span>\" ;\u00A0\u00A0\u00A0\nschema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/1037929411#PublicationEvent\/london_henry_stewart_talks_2018<\/a>> ;\u00A0\u00A0\u00A0\nschema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/5192112381#Agent\/henry_stewart_talks<\/a>> ; # Henry Stewart Talks<\/span>\n\u00A0\u00A0\u00A0\nschema:url<\/a> <http:\/\/0-hstalks.com.lib.exeter.ac.uk\/bm\/3672\/<\/a>> ;\u00A0\u00A0\u00A0\nschema:url<\/a> <https:\/\/hstalks.com\/bm\/3672\/<\/a>> ;\u00A0\u00A0\u00A0\nschema:url<\/a> <https:\/\/liverpool.idm.oclc.org\/login?url=https:\/\/hstalks.com\/bm\/3672\/<\/a>> ;\u00A0\u00A0\u00A0\nwdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/1037929411<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Related Entities<\/h3>\n
<http:\/\/0-hstalks.com.lib.exeter.ac.uk\/bm\/3672\/<\/a>>\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"Available online via Henry Stewart talks.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/dbpedia.org\/resource\/London<\/a>> # London<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"London<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/5192112381#Agent\/henry_stewart_talks<\/a>> # Henry Stewart Talks<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Henry Stewart Talks<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/5192112381#CreativeWork\/globalization_of_market_presence<\/a>> # Globalization of market presence.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Globalization of market presence.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/5192112381#Organization\/marriott_corporation<\/a>> # Marriott Corporation.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Organization<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Marriott Corporation.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/5192112381#Organization\/ritz_carlton_hotels_firm<\/a>> # Ritz-Carlton Hotels (Firm)<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Organization<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Ritz-Carlton Hotels (Firm)<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/5192112381#Person\/gupta_anil_k_1949<\/a>> # Anil K. Gupta<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:birthDate<\/a> \"1949<\/span>\" ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Gupta<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Anil K.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Anil K. Gupta<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/5192112381#Series\/henry_stewart_talks<\/a>> # Henry Stewart talks.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:PublicationSeries<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/www.worldcat.org\/oclc\/1037929411<\/a>> ; # Marriott Hotels and the globalization of a brand<\/span>\n\u00A0\u00A0\u00A0\nschema:name<\/a> \"Henry Stewart talks.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/5192112381#Topic\/branding_marketing<\/a>> # Branding (Marketing)<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Branding (Marketing)<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/5192112381#Topic\/globalization_economic_aspects<\/a>> # Globalization--Economic aspects<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Globalization--Economic aspects<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/5192112381#Topic\/hotels_marketing<\/a>> # Hotels--Marketing<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Hotels--Marketing<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/5192112381#Topic\/luxuries_marketing<\/a>> # Luxuries--Marketing<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Luxuries--Marketing<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/5192112381#Topic\/organizational_effectiveness<\/a>> # Organizational effectiveness<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Organizational effectiveness<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/vocabulary\/countries\/enk<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"enk<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/issn\/2056-4570<\/a>> # Business & management collection,<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:PublicationSeries<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/www.worldcat.org\/oclc\/1037929411<\/a>> ; # Marriott Hotels and the globalization of a brand<\/span>\n\u00A0\u00A0\u00A0\nschema:issn<\/a> \"2056-4570<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Business & management collection,<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/1037929411<\/a>>\u00A0\u00A0\u00A0\u00A0a \ngenont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/1037929411<\/a>> ; # Marriott Hotels and the globalization of a brand<\/span>\n\u00A0\u00A0\u00A0\nschema:dateModified<\/a> \"2019-03-28<\/span>\" ;\u00A0\u00A0\u00A0\nvoid:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/1037929411#PublicationEvent\/london_henry_stewart_talks_2018<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:PublicationEvent<\/a> ;\u00A0\u00A0\u00A0\nschema:location<\/a> <http:\/\/dbpedia.org\/resource\/London<\/a>> ; # London<\/span>\n\u00A0\u00A0\u00A0\nschema:organizer<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/5192112381#Agent\/henry_stewart_talks<\/a>> ; # Henry Stewart Talks<\/span>\n\u00A0\u00A0\u00A0\nschema:startDate<\/a> \"2018<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n