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Mars, Incorporated : Skittles becomes part of a controversial shooting

Author: Matthew Boylan; Joseph Gibilisco; Douglas McCallum; James S O'Rourke
Publisher: London : SAGE Publications Ltd, 2017.
Series: SAGE Knowledge., Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
In 2012, a shooting in Florida rose to national prominence after it was revealed that no charges would be pressed against the 28-year-old man who shot and killed an unarmed teenager who was carrying a bag of Skittles candies at the time of his death. The brand became a central symbol of the controversy as discussions about the shooting grew on social media and protests arose throughout the country.
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Details

Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Matthew Boylan; Joseph Gibilisco; Douglas McCallum; James S O'Rourke
ISBN: 9781526403056 1526403056
OCLC Number: 1017732671
Notes: Originally published in Boylan, M., Gibilisco, J., McCallum, D., & ORourke, J. S. (2015). Mars, Incorporated: Skittles becomes part of a controversial shooting. 15-06. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
Description: 1 online resource.
Series Title: SAGE Knowledge., Cases.
Responsibility: Matthew Boylan, Joseph Gibilisco, Douglas McCallum, James S. O'Rourke.

Abstract:

In 2012, a shooting in Florida rose to national prominence after it was revealed that no charges would be pressed against the 28-year-old man who shot and killed an unarmed teenager who was carrying a bag of Skittles candies at the time of his death. The brand became a central symbol of the controversy as discussions about the shooting grew on social media and protests arose throughout the country.

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