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Mass communication theory : an introduction

Author: Denis McQuail
Publisher: London ; Newbury Park : Sage Publications, 1987.
Edition/Format:   Print book : English : 2nd edView all editions and formats
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Genre/Form: Einführung
Additional Physical Format: Online version:
McQuail, Denis.
Mass communication theory.
London ; Newbury Park : Sage Publications, 1987
(OCoLC)570098057
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Denis McQuail
ISBN: 0803980698 9780803980693 0803980701 9780803980709
OCLC Number: 19127750
Description: xvi, 352 pages : illustrations ; 24 cm
Contents: The Rise of Media of Mass Communication --
Concepts and Definitions --
Theory of Media and Theory of Society --
Media Theory --
Applied Power, Integration and Change --
Normative Theories of Media Structure and Performance --
Production of Media Culture --
Media Institution, Organization and Role --
Media Content Analysis --
Reality-Reflection --
Genres --
The Media Audience --
Processes of Media Effects --
Mass Communication Theory --
A Note on Its Future.
Responsibility: Denis McQuail.

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