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Mass media, an aging population, and the baby boomers

Author: Michael L Hilt; Jeremy Harris Lipschultz
Publisher: Mahwah, NJ Lawrence Erlbaum 2005
Series: LEA' s communication series
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

The baby boomer generation is heading toward their retirement years. This book explains why aging baby boomers are an important area of mass media study, and reviews theory and research on  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael L Hilt; Jeremy Harris Lipschultz
ISBN: 0805848657 9780805848656
OCLC Number: 845882618
Description: XV, 185 Seiten Illustrationen, Diagramme
Contents: Contents: E. Palmore, Foreword. Preface. Introduction to Mass Media, Aging Americans, and Baby Boomers. Theory and Research on Communication and Gerontology. Radio-Television News and the Elderly. Print Media and the Elderly. Entertainment Media. Advertising, Public Relations, and Advocacy. Internet and New Media. Health and Sexual Media Content. Political Issues of Media and Gerontology. Aging Americans, Mass Media, and the Future.
Series Title: LEA' s communication series
Responsibility: Michael L. Hilt; Jeremy H. Lipschultz
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"Providing a timely and insightful examination of the linkage between mass media and aging issues, Mass Media, An Aging Population and the Baby Boomers will prove a valuable resource for scholars and Read more...

 
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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/19932220#Topic\/massenmedien<\/a>> # Massenmedien<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Massenmedien<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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