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Additional Physical Format: | Online version: Peterson, Theodore, 1918- Mass media and modern society. New York, Holt, Rinehart and Winston [1965] (OCoLC)579304555 |
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Document Type: | Book |
All Authors / Contributors: |
Theodore Peterson; Jay Walbourne Jensen; William L Rivers |
OCLC Number: | 711453 |
Description: | viii, 259 pages 24 cm |
Contents: | Journalism or communications? Not one, but both -- The mass media and society -- The media and their social and economic environment -- How the environment affected the media -- The industrial structure of the media -- The media and their intellectual environment -- The social functions of the media -- The audiences of the mass media -- The media as informers and interpreters -- The media as persuaders -- The professional persuaders -- The media as entertainers -- Criticism of the media : the major themes. |
Responsibility: | [by] Theodore Peterson, Jay W. Jensen [and] William L. Rivers. |
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