Mass media, towards the millennium : the South African handbook of mass communication (eBook, 1998) [WorldCat.org]
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Mass media, towards the millennium : the South African handbook of mass communication

Author: A S De Beer
Publisher: Pretoria : J.L. van Schaik, 1998.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Summary:

Although there are numerous publications on mass communication available, this one deals, in one volume, with all the basic elements and some of the major issues of mass communication pertaining to  Read more...

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Additional Physical Format: Print version:
Mass media, towards the millennium.
Pretoria : J.L. van Schaik, 1998
(DLC) 98143264
(OCoLC)40359532
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: A S De Beer
OCLC Number: 742277887
Description: 1 online resource (vii, 530 pages) : illustrations
Contents: Mass media in society; mass communication in society; mass media in Africa; from Gutenberg to compact disc; books; newspapers; magazines; radio; film; television; sound recording and entertainment; related fields, issues and trends; media law; media ethics; advertising; public relations; communication management; mass media research; career and training opportunities; media policy; trends in information technology.
Other Titles: Mass media for the nineties.
Responsibility: A.S. de Beer, editor.

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