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MasterCard vs. Visa : the fight for mobile payments

Author: Frank C Schultz; Panyisa Samatadol
Publisher: London : SAGE Publications Ltd, 2017.
Series: SAGE Knowledge., Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The MasterCard vs. Visa case study allows students to put themselves in the shoes of Visa CEO, Joseph Saunders as Visa acquires CyberSource in 2010. Saunders at Visa and other CEOs at companies like MasterCard are facing new technologies such as mobile payments that might disrupt the ways they have been doing business for decades. The case study also presents background on Visa and MasterCard, as well as an overview  Read more...
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Details

Genre/Form: Case studies
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Frank C Schultz; Panyisa Samatadol
ISBN: 9781526409782 152640978X
OCLC Number: 1017728013
Notes: Originally published: Schultz, F. C., & Samatadol, P. (2010). MasterCard vs. Visa: The fight for mobile payments. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.
Description: 1 online resource : illustrations.
Series Title: SAGE Knowledge., Cases.
Responsibility: Frank C. Schultz, Panyisa Samatadol.

Abstract:

The MasterCard vs. Visa case study allows students to put themselves in the shoes of Visa CEO, Joseph Saunders as Visa acquires CyberSource in 2010. Saunders at Visa and other CEOs at companies like MasterCard are facing new technologies such as mobile payments that might disrupt the ways they have been doing business for decades. The case study also presents background on Visa and MasterCard, as well as an overview of the mobile payments industry and players. Students are given an overview of the landscape and are asked to think about some of the key industry, competitive, strategic, and leadership issues that Saunders faces. The case study provides students with an opportunity to see the real-time challenges that a CEO might face and the decisions he or she would need to make with limited information.

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