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Mastering market analytics : business metricspractice and application

Author: Robert Kozielski
Publisher: Bingley, UK : Emerald Publishing Limited, 2018.
Edition/Format:   eBook : Document : English : First editionView all editions and formats
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In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of  Read more...

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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Robert Kozielski
ISBN: 1787148351 9781787148352 9781787432697 1787432696
OCLC Number: 1012844751
Description: 1 online resource (430 pages)
Contents: Introduction; Robert KozielskiChapter 1. Why, How, What; Robert KozielskiChapter 2. Measuring Market Strategy Results; Robert Kozielski, Michal Dziekonski, Jacek Pogorzelski, Grzegorz UrbanekChapter 3. Sales and Distribution Management Metrics; Robert Kozielski, Michal Dziekonski, Michal Medowski, Marcin Ostachowski, Jacek PogorzelskiChapter 4. Marketing Communication Ratios; Robert Kozielski, Michal Dziekonski, Jacek PogorzelskiChapter 5. E-Commerce and Social Media Indicators; Robert Kozielski, Artur Maciorowski, Grzegorz Mazurek, Anna Miotk
Responsibility: edited by Robert Kozielski.

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Business researchers search for a new identity and role for marketing in today's chaotic business world by providing tools to enable companies to create a competitive advantage through organizational Read more...

 
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