Mastering mobile through social media : creating engaging content on Instagram and Snapchat (Book, 2019) [WorldCat.org]
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Mastering mobile through social media : creating engaging content on Instagram and Snapchat

Author: Paige Alfonzo
Publisher: Chicago, Il. : ALA TechSource, [2019] ©2019
Series: Library technology reports, v. 55, no. 2.
Edition/Format:   Print book : English
Summary:
"In this issue of Library Technology Reports, Paige Alfonzo explores the ways libraries can maximize their presence on Instagram and/or Snapchat, paying special attention to the transitory world of Instagram and Snapchat Stories. She starts with a mini-case study based on interviews she conducted with 11 standout library professionals who are using the aforementioned platforms in very effective ways. She then builds  Read more...
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Details

Document Type: Book
All Authors / Contributors: Paige Alfonzo
ISBN: 9780838918159 0838918158
OCLC Number: 1088238598
Notes: "FEB/MAR 2019"--Cover.
Description: 42 pages : illustrations ; 28 cm
Contents: Real-world examples --
General best practices, tools, and resources --
Snapchat in the library --
Instagram in the library.
Series Title: Library technology reports, v. 55, no. 2.
Responsibility: Paige Alfonzo.

Abstract:

"In this issue of Library Technology Reports, Paige Alfonzo explores the ways libraries can maximize their presence on Instagram and/or Snapchat, paying special attention to the transitory world of Instagram and Snapchat Stories. She starts with a mini-case study based on interviews she conducted with 11 standout library professionals who are using the aforementioned platforms in very effective ways. She then builds upon these ideas to bring you a series of practical ideas, tools, and resources you can implement to enhance your library's content on these primarily mobile applications. This report can be used by individuals at any stage of the marketing process from considering if your library is ready for Snapchat and/or Instagram to finding new ways to craft fresh content on your established account(s)"--Page [2].

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